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How the next president can fix America’s ‘brand’ — and show the world we deserve to be admired

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I’ve just published the 19th edition of my annual survey, the Anholt Nation Brands Index® (NBI), which since 2005 has been measuring the ‘brand images’ of countries. Each year we interview around 40,000 people in 20 nations to track their perceptions of 50 other countries. A number of governments subscribe to the NBI and use…

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