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Iconic high street brand drops merino wool collection that looks designer

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The chilly weather has officially arrived and men are looking to an iconic British brand to get kitted out for winter.

The high street store in question has launched a new merino wool collection that looks and feels designer — but without the hefty price tag.

There are tonnes of wardrobe heroes on offer in a load of classic colours that will look the part at your desk, at the pub, and even when the weekend rolls around.

Not only is merino wool known for its super-soft texture, the fabrication has moisture-wicking and temperature-regulating properties too — so there’s no need to sweat it out on the morning rush to work.

The best part? Unlike designer knitwear, these winter essentials are easily machine washable (30 degrees), so you don’t have to foot any dry cleaning bills.

Designed to be layered over a shirt for Monday meetings or under a wool coat for dinner, they’re sure to make a solid investment this winter and beyond — and everything is under £79.

Shop our top winter picks below:

Crew Neck Merino Jumper, £59

Crew Neck Merino Jumper, £59

V Neck Merino Jumper, £59

V Neck Merino Jumper, £59

Half Zip Merino Jumper, £69

Half Zip Merino Jumper, £69

Merino Polo Jumper, £69

Merino Polo Jumper, £69

Roll Neck Merino Jumper, £69

Roll Neck Merino Jumper, £69

Zip Through Merino Jumper, £79

Zip Through Merino Jumper, £79

Shop the new collection on the Hawes & Curtis website.

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